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Blue Door Consulting

P.O. Box 1515
Oshkosh, WI 54903
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Blue Door Consulting Blog

Monday, February 20, 2012

The Artist Within

In this post, Tavia describes a great way to unearth the artist within ...

Last weekend, I was lucky to spend some quality time with friends from high school. We did a girls weekend in the windy city. One of our planned activities was to go to an art studio where you paint a picture following the lead of an instructor. Because of my job as a graphic designer, everyone assumed that my painting was going to be great and theirs was going to be less then stellar. Little did they know, they were about to find the artists within themselves.

We arrived at the studio to find easels with blank canvases lining the tables, gigantic bottles of paint with the colors of the rainbow and an eager instructor ready to guide us through the painting process. We all sat down and took out our brushes, ready to paint our pop art poppy flowers. And then, something awesome happened. Each one of my friends created their own piece of artwork that could be proudly displayed in their homes. Colors were mixed, textures were created and flowers appeared on the canvas. Each painting was unique, showing off the myriad of personalities in the group.



After we were finished painting, it occurred to me that every one of us is an artist in our own way. We have thoughts on color choices and brush techniques.  On a broader level, we have opinions on what we wear and how we decorate our homes. From this wonderful group of women, I was reminded that you don't have to be trained in fine arts to express yourself, you just have to give yourself a chance to find that creative side within.

Sunday, February 12, 2012

Baby Mail

In this post, Ann Padley explores direct mail mistake #1: Having the wrong people on your mail list ...



My husband and I fit the young professional, career-loving demographic. We love to try new things, seek adventure and eat really good food. Now, I’ll get personal for a moment; we kind of have a “babies don’t travel well” mentality (i.e.: we’re good with a dog for now).

Now, to my point.


Two weeks ago I received a full box of baby formula in the mail (I’m told it has an estimated street value of $49). Yesterday I received my first of a 12-month subscription to American Baby magazine and a survey about my favorite baby products.


I get angry every time this happens (occupational hazard I suppose), “THEY ARE WASTING THEIR MARKETING DOLLARS!” While it’s true I’m the "demographic," this is not an acceptable excuse. (And, it became even less so when I found out BDC’s madrigal singing, fun-loving, college Freshman, summer intern is on the same mail list).


Now stop and think for a moment. Is this what is happening to your marketing dollars? Are you sending proverbial baby formula to college freshmen?


I went directly to the source – the United States Postal Service website - to find some handy direct mail tips to pass along to you. Here are a couple articles from their Deliver Magazine that might interest you:


10 Direct Mail Mistakes to Avoid (http://www.delivermagazine.com/2010/12/10-direct-mail-mistakes-to-avoid/ )


List Hygiene: Your Smartest Move (http://www.delivermagazine.com/2010/09/list-hygiene-your-smartest-move/)


- Ann
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